Zogbenu, Mawuli2023-10-262023-10-262021-12MAPR 20025https://repository.gij.edu.gh/handle/123456789/557THESISThe effective use of communication in insurance is a very essential tool necessary to be used by insurance entities. Despite the prominence of the practice of communication and insurance, scarce attention has been given to understanding the effective use of communication in insurance policy terms and conditions particularly on motor insurance policies in Ghana. This study is anchored to examine the effective use of communication in insurance policy terms and conditions with focus on motor insurance policies in Ghana. The present study also sets out to ascertain the relevance of the effective use of communication in insurance policy terms and conditions and establish the relationship between the effective use of communication and insurance policy on motor insurance policies in Ghana. The study employed purposive sampling technique to sample various literatures on the study area. With the purpose to examine themes, contexts and theoretical perspectives of the research topic and answer the research questions in this study, the researcher approached the study in a qualitative framework, employing the deductive research approach to analyse various journal articles and books on the research area. Key findings of the study reveal that the effective use of communication in insurance policy terms and conditions on motor insurance ensures success in the sales and delivery of motor insurance packages. The findings also reveal that the effective use of communication in insurance also helps insurance firms achieve the desired outcomes to meet the desired needs of motor insurance clients. The study recommends that future studies should employ a mixed method approach to ascertain the relationship between the effective use of communication in insurance policy terms and conditions on motor insurance policies in Ghana and how this influences the uptake of insurance.enThesis