UniMAC Digital Repository
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The UniMAC Digital Repository is a digital service and an open-access electronic archive that maintains and preserves digital copies of scholarly publications of faculty, administrators and and students of UniMAC
- The Repository archives other digital resources of the university such as reports, manuals, policies and more.
- The Repository is hosted and managed by the UniMAC Library IT Unit.
- The Journal of Communications, Media and Society (JOCMAS) is also replicated on the Repository.
Click the link to visit the UniMAC Library website UniMAC Library.

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- Journal of Communications, Media and Society (JOCMAS) is a multidisciplinary academic research platform focusing on communications in the broadest sense of the words. The Journal provides an opportunity for the academic community and industry players in Africa and beyond to publicise their research findings in the above-mentioned field and also access similar information.
- This Community contain Speeches delivered by Principal Office holders of the University of Media, Arts and Communication at important occasions.
- Showcases the Research publications of Faculty and Staff of the University to promote and grant extra visibility to such research output.
- This Community share the theses/dissertations of past students of the University. Dissertations and theses here are ONLY those at the Masters' and Doctoral levels and are strictly for consultation and guidance purposes. Users are encouraged to properly acknowledge and cite them when they are used.
Recent Submissions
Item type:Item, Access status: Open Access , The Peculiarities of Translations of Official Business Plans from English into Russian(OPCION, 2019-01-01) Mensah, Deborah; Radikovna Sakaeva, Liliya; Yahin, Marat Aidarovich; Fatkullina, Flyuza GabdullinovnaThe subject of the present article is the general specificities in the texts of business documentation, specifically business plans and their translations from English into Russian via contextual analysis of the selected texts and systematical method. As a result, in the process of translation the plans, major errors pertain to the interchange of expansions of abbreviations and meanings of polysemies, thus, when one is mistaken for another. In conclusion, the dominant features that are embedded in English business plans are peculiar and make their translations from English into Russian technical.Item type:Item, Access status: Open Access , Exploring the Impact of an Organization's Interventions on Its Core Stakeholders: A Study of the Ghana Football Association(UniMAC, 2024-12) Armstrong-Mortagbe, Neil NukuThe Ghana Football Association (GFA) plays a pivotal role in the development and management of football in Ghana, implementing interventions aimed at enhancing the sport's growth and stakeholder satisfaction. This study evaluates the effectiveness of the GFA's interventions, focusing on their impact on core stakeholders, including players, clubs, fans, administrators, coaches, referees, sponsors, and governmental bodies. Employing an exploratory research design within a constructivist paradigm, qualitative data was collected through semi structured interviews with 20 stakeholders. Thematic analysis revealed key insights into grassroots development programs, women's football, infrastructure development, stakeholder engagement and governance reforms. Findings highlight the positive contributions of initiatives such as the "Catch Them Young" referee program and the Women's Premier League in fostering talent development and building inclusivity. However, challenges such as inequitable resource distribution, inconsistent implementation, and limited regional access persist. Stakeholders emphasized the need for sustained financial support, improved infrastructure, enhanced stakeholder involvement in decision making and representation, and greater transparency in governance practices. Women's football initiatives were acknowledged for their progress, yet structural and financial constraints were seen as significant barriers to sustainability. Infrastructure development efforts showed promise but revealed disparities between urban and rural areas. The study makes a significant contribution to the body of information and research on how interventions made by the Ghana Football Association impact on its core stakeholders with an emphasis on the effectiveness of these interventions. This study underscores the importance of equitable resource allocation, stakeholder inclusivity, and robust governance to enhance the effectiveness of the GFA's interventions. Recommendations include prioritizing transparency, expanding stakeholder engagement, and addressing regional disparities to achieve a sustainable and inclusive football ecosystem in Ghana.Item type:Item, Access status: Open Access , Social Media as A Tool for Community Engagement and Participation in Infrastructure Development in the Greater Accra: A Case of Ayawaso West Municipal Assembly, Accra(UniMAC, 2024-09) Afram, Nathaniel KofiThis study investigated the pivotal role of social media platforms in fostering community engagement and participation in infrastructure development within the Ayawaso West Municipal Assembly (AWMA) of Greater Accra, Ghana. Historically, an inadequate public engagement has frequently plagued infrastructure development plans, which may have resulted in projects that don't fully address community needs. The way communities communicate and participate in local governance processes has significantly changed because of the widespread use of social media platforms like WhatsApp, Facebook, and X (Twitter). The purpose of this study is to ascertain the role social media plays in infrastructure and developmental projects within the Ayawaso West Municipal Assembly. This study employed a quantitative approach using questionnaires administered to residents and government representatives. Findings revealed the patterns of social media usage and engagement within the (AWMA) community, including the frequency and types of interactions related to infrastructure development projects. The efficiency of social media platforms in distributing information, encouraging conversation, and getting resident input are among the themes that emerged from the questionnaires. Furthermore, issues like digital literacy, unequal access, and the reliability of information found online were observed. The outcomes of this investigation contributed to enhance comprehension of the relationships among social media, community involvement, and infrastructure advancement inside local governance frameworks. The Ayawaso West Municipal Assembly and other local decision-making bodies can benefit from the successful use of social media should the community increase openness, diversity, and public involvement in the decision-making process.Item type:Item, Access status: Open Access , Representation of Women in Politics: Barriers and Challenges to their Participation(UniMAC, 2024-10) Amankwah Baafi, Ama AchiaaThis study explores the multifaceted barriers hindering women's political participation in Ghana, focusing on socio-cultural, economic, and political dimensions. Despite notable advancements in gender equality, women's representation in political spheres remains significantly low. Through a qualitative approach, this research identifies the socio-cultural norms and practices that impede women's engagement in politics, examines economic challenges such as limited financial resources and employment opportunities, and evaluates the impact of political institutions and party structures on women's political representation. Additionally, the study investigates existing opportunities and strategies that can enhance women's political participation, including affirmative action policies and successful initiatives. Based on the findings, the research provides evidence-based recommendations for policymakers, political parties, and civil society organizations to promote gender equality in Ghanaian politics. By highlighting the complexities of women's political engagement, this study aims to contribute to the discourse on gender equity and empower stakeholders to develop effective strategies that foster inclusive political participation.Item type:Item, Access status: Open Access , Citizen Journalism as a Tool for Change and Development in Ghanaian Communities(UniMAC, 2024-11) Kwofie, AmosThis study explores the role of citizen journalism as a tool for change and development within Ghanaian communities, focusing on its impact on community engagement, accountability, and social justice. Through qualitative data collection methods, including in-depth interviews with citizen journalists, the research uncovers insights into their experiences, challenges, and contributions to local development. Findings indicate that citizen journalism empowers community members, particularly in underserved areas, to raise awareness about critical local issues through accessible platforms such as social media. However, challenges related to misinformation, unprofessionalism, and a lack of formal training hinder the credibility of citizen journalism. The study emphasizes the importance of integrating citizen journalism with traditional media to enhance its reach and reliability while advocating for training and supportive legal frameworks. The analysis suggests that despite existing challenges, citizen journalism holds significant potential to amplify marginalized voices, mobilize resources, and drive social change in Ghana. Recommendations for fostering effective citizen journalism practices include establishing training programs, enhancing collaboration with traditional media, and creating supportive community platforms. This research contributes to a deeper understanding of the dynamics of citizen journalism in Ghana, highlighting its transformative role in the media landscape and its capacity to facilitate community development.
