UniMAC Digital Repository

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The UniMAC Digital Repository is a digital service and an open-access electronic archive that maintains and preserves digital copies of scholarly publications of faculty, administrators and and students of UniMAC

  • The Repository archives other digital resources of the university such as reports, manuals, policies and more.
  • The Repository is hosted and managed by the UniMAC Library IT Unit.
  • The Journal of Communications, Media and Society (JOCMAS) is also replicated on the Repository.

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Communities in UniMAC Digital Repository

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Now showing 1 - 4 of 4
  • Journal of Communications, Media & Society (JOCMAS)  53
    Journal of Communications, Media and Society (JOCMAS) is a multidisciplinary academic research platform focusing on communications in the broadest sense of the words. The Journal provides an opportunity for the academic community and industry players in Africa and beyond to publicise their research findings in the above-mentioned field and also access similar information.
  • Lectures & Speeches  2
    This Community contain Speeches delivered by Principal Office holders of the University of Media, Arts and Communication at important occasions.
  • Research Publications  166
    Showcases the Research publications of Faculty and Staff of the University to promote and grant extra visibility to such research output.
  • Theses / Dissertations  501
    This Community share the theses/dissertations of past students of the University. Dissertations and theses here are ONLY those at the Masters' and Doctoral levels and are strictly for consultation and guidance purposes. Users are encouraged to properly acknowledge and cite them when they are used.

Recent Submissions

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    Social Media as A Tool for Community Engagement and Participation in Infrastructure Development in the Greater Accra: A Case of Ayawaso West Municipal Assembly, Accra
    (UniMAC, 2024-09) Afram, Nathaniel Kofi
    This study investigated the pivotal role of social media platforms in fostering community engagement and participation in infrastructure development within the Ayawaso West Municipal Assembly (AWMA) of Greater Accra, Ghana. Historically, an inadequate public engagement has frequently plagued infrastructure development plans, which may have resulted in projects that don't fully address community needs. The way communities communicate and participate in local governance processes has significantly changed because of the widespread use of social media platforms like WhatsApp, Facebook, and X (Twitter). The purpose of this study is to ascertain the role social media plays in infrastructure and developmental projects within the Ayawaso West Municipal Assembly. This study employed a quantitative approach using questionnaires administered to residents and government representatives. Findings revealed the patterns of social media usage and engagement within the (AWMA) community, including the frequency and types of interactions related to infrastructure development projects. The efficiency of social media platforms in distributing information, encouraging conversation, and getting resident input are among the themes that emerged from the questionnaires. Furthermore, issues like digital literacy, unequal access, and the reliability of information found online were observed. The outcomes of this investigation contributed to enhance comprehension of the relationships among social media, community involvement, and infrastructure advancement inside local governance frameworks. The Ayawaso West Municipal Assembly and other local decision-making bodies can benefit from the successful use of social media should the community increase openness, diversity, and public involvement in the decision-making process.
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    Representation of Women in Politics: Barriers and Challenges to their Participation
    (UniMAC, 2024-10) Amankwah Baafi, Ama Achiaa
    This study explores the multifaceted barriers hindering women's political participation in Ghana, focusing on socio-cultural, economic, and political dimensions. Despite notable advancements in gender equality, women's representation in political spheres remains significantly low. Through a qualitative approach, this research identifies the socio-cultural norms and practices that impede women's engagement in politics, examines economic challenges such as limited financial resources and employment opportunities, and evaluates the impact of political institutions and party structures on women's political representation. Additionally, the study investigates existing opportunities and strategies that can enhance women's political participation, including affirmative action policies and successful initiatives. Based on the findings, the research provides evidence-based recommendations for policymakers, political parties, and civil society organizations to promote gender equality in Ghanaian politics. By highlighting the complexities of women's political engagement, this study aims to contribute to the discourse on gender equity and empower stakeholders to develop effective strategies that foster inclusive political participation.
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    Citizen Journalism as a Tool for Change and Development in Ghanaian Communities
    (UniMAC, 2024-11) Kwofie, Amos
    This study explores the role of citizen journalism as a tool for change and development within Ghanaian communities, focusing on its impact on community engagement, accountability, and social justice. Through qualitative data collection methods, including in-depth interviews with citizen journalists, the research uncovers insights into their experiences, challenges, and contributions to local development. Findings indicate that citizen journalism empowers community members, particularly in underserved areas, to raise awareness about critical local issues through accessible platforms such as social media. However, challenges related to misinformation, unprofessionalism, and a lack of formal training hinder the credibility of citizen journalism. The study emphasizes the importance of integrating citizen journalism with traditional media to enhance its reach and reliability while advocating for training and supportive legal frameworks. The analysis suggests that despite existing challenges, citizen journalism holds significant potential to amplify marginalized voices, mobilize resources, and drive social change in Ghana. Recommendations for fostering effective citizen journalism practices include establishing training programs, enhancing collaboration with traditional media, and creating supportive community platforms. This research contributes to a deeper understanding of the dynamics of citizen journalism in Ghana, highlighting its transformative role in the media landscape and its capacity to facilitate community development.
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    Assessing the Impact of Community-Based Development Communication Strategies in Resolving Rent Disputes in Urban Ghanaian Societies
    (UniMAC, 2024-12) Asigbee, Anne Ami
    Rent disputes are a significant issue in urban Ghanaian communities, particularly in Teshie, where rapid urbanization and housing challenges exacerbate tensions between tenants and landlords. This study explores the role of development communication in resolving rent disputes, focusing on participatory communication strategies that engage all stakeholders. Employing an interpretivist philosophy and a qualitative case study design, the research examines the common causes of rent disputes, the communication strategies employed by stakeholders, their effectiveness, and proposes improved methods for mitigating disputes. Findings reveal that rent disputes primarily arise from sudden rent increases, disagreements over utility bills, and unclear tenancy agreements. Tenants frequently expressed frustration with abrupt financial demands and charges for utilities they did not consume, while landlords highlighted issues such as delayed payments and tenant misunderstandings of lease terms. The absence of formalized agreements and documentation often perpetuates these disputes, creating a cycle of tension and unresolved conflict. Current communication strategies in Teshie are largely informal, relying on face-to-face discussions, phone calls, and text messages. While these methods offer accessibility, their informality often results in misunderstandings and disputes being revisited. Community leaders and mediators play a role in facilitating discussions, but their effectiveness is limited by a lack of formal training and authority to address complex disputes. Despite these limitations, some proactive communication practices such as advance notices and respectful dialogue have successfully fostered mutual understanding and trust in specific cases. To address these challenges, the study underscores the necessity for improved development communication strategies. Recommendations include the establishment of formalized communication channels, such as written agreements and digital platforms, to enhance clarity and accountability. Regular forums for dialogue between landlords and tenants are proposed to promote transparency and collaboration, while the formation of tenant associations could provide a collective voice for tenants and streamline communication. Educational initiatives on tenancy laws and responsibilities are also emphasized as critical for reducing conflicts arising from misinformation or ignorance. Furthermore, the study advocates for institutionalized mediation support through government offices dedicated to resolving rent disputes, ensuring fair and efficient outcomes. The findings contribute to the broader discourse on participatory communication by highlighting its potential to foster trust, transparency, and mutual understanding in resolving conflicts within urban Ghanaian societies.
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    The Use of Internet and Effective Communication in Corporate Institutions in Ghana: A Case of MTN Ghana
    (UniMAC, 2024-09) Bebli, Prince Anthony
    This study explored how the Internet transforms communication within corporate institutions, focusing on MTN Ghana, a leading telecommunications company in West Africa. The study explores how internet-based tools impact communication efficiency and organizational effectiveness. The research employs a mixed-methods approach, combining qualitative methods like interviews, focus groups, and observations with quantitative analysis of communication metrics and employee and customer surveys. Findings showed that the internet-enabled tools like email, instant messaging, knowledge sharing, and customer experience at MTN Ghana are so insightful. This study also examines how MTN Ghana bridges the communication gap between the company and its customers, ensuring effective communication and enhancing customer satisfaction. The study also examines challenges such as digital literacy and information security. Conclusions will offer recommendations for optimizing internet-based communication strategies to enhance effectiveness and foster a culture of innovation and collaboration.