UniMAC Digital Repository

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The UniMAC Digital Repository is a digital service and an open-access electronic archive that maintains and preserves digital copies of scholarly publications of faculty, administrators and and students of UniMAC

  • The Repository archives other digital resources of the university such as reports, manuals, policies and more.
  • The Repository is hosted and managed by the UniMAC Library IT Unit.
  • The Journal of Communications, Media and Society (JOCMAS) is also replicated on the Repository.

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Communities in UniMAC Digital Repository

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  • Journal of Communications, Media & Society (JOCMAS)  56
    Journal of Communications, Media and Society (JOCMAS) is a multidisciplinary academic research platform focusing on communications in the broadest sense of the words. The Journal provides an opportunity for the academic community and industry players in Africa and beyond to publicise their research findings in the above-mentioned field and also access similar information.
  • Lectures & Speeches  2
    This Community contain Speeches delivered by Principal Office holders of the University of Media, Arts and Communication at important occasions.
  • Research Publications  192
    Showcases the Research publications of Faculty and Staff of the University to promote and grant extra visibility to such research output.
  • Theses / Dissertations  502
    This Community share the theses/dissertations of past students of the University. Dissertations and theses here are ONLY those at the Masters' and Doctoral levels and are strictly for consultation and guidance purposes. Users are encouraged to properly acknowledge and cite them when they are used.

Recent Submissions

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    “Tilapia Da Conceptual Blender”: A Cognitive Linguistics Approach to Ghanaian Political Cartoons
    (Journal ofCommunication, Media and Society, 2025-12-01) Dawson-Ahmoah, Grace Nana Aba; Agyepong, Lawrencia; Opoku, Mensah Eric
    This study analyzes the comic alternative to formal news in Ghanaian political media. Political cartoonists provide relief from formal political discourses. Using political cartoons created under the pen name Tilapia, this study discusses the pictorial representation of political issues, how cartoons are employed in Ghanaian media to allude to biblical stories, and the impact of humor on public and political discourse. This impact can be realized when such cartoons go viral and spark widespread public debates or political discussions. Specifically, by applying the Conceptual Blending Theory of meaning-making and a content analytical approach, this study unpacks how cartoons used in Ghanaian political news highlight social identities and representations of political figures. This study shows how cartoons induce a whole background of meanings by using relevant biblical stories common to Ghanaians. The analysis demonstrates that, in addition to their amusement purposes, political cartoons offer alternative ways of criticizing politicians. We observed that the conceptual connection between the cartoons and the projected background stories was coherent with the stereotypes, beliefs, and opinions of the political leaders depicted.
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    The Unheard Third: Ghana’s Newspaper Coverage of Voter Apathy and its Implications for Participatory Democracy
    (Journal of Communications, Media and Society, 2025-12-01) Peculiar, Theophilus; Nutsugah, Noel; Kuupuolo, Eva
    Political actors decry low voter turnout during elections, emphasizing their impact on democratic participation. The media’s role in focusing on the phenomenon of triggering behavioral change cannot be overemphasized. Although scholarly interest in election coverage is growing, little is known about the salience of the media’s coverage of voter apathy, especially in emerging democracies such as Ghana. Through qualitative content analysis and the prism of media salience in agenda-setting, this study analyzed news stories published by two leading Ghanaian newspapers during the 2020 presidential election in Ghana. The study found that the media hardly attaches attention and prominence to voters’ apathy in their electoral coverage, and the valence (tone) is somewhat negative. Much of the media’s focus is on presidential candidates, at the expense of a phenomenon that threatens participatory democracy. The practical and theoretical implications of this study are discussed.
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    Government Communication and the Public: An Examination of Communication Strategies Related to Ghana’s Return to the International Monetary Fund (IMF) Program in 2022
    (Journal of Communications, Media and Society, 2025-12-01) Sikanku, Godwin Etse; Donkor, Louise; Boadi, Frank Kofi; Asante, Nicholas Saforo-Darko
    Government communication has emerged as an important aspect of political communication in efforts to generate well-informed citizens and enhance their understanding of key national policies, ideas, and decisions. Communication remains a critical instrument in the art of governance for several reasons, including galvanizing support for government decisions, shaping public perception, and ensuring accountability. The goal of this research is to examine the communication strategies employed by the government of Ghana in communicating its decision to return to the IMF as part of economic policy measures to support what was seen at the time as an ailing economy in 2022. The main goals of this study were to identify the various communication strategies employed by the government and to assess the strategies unearthed while offering recommendations. Th study is anchored by the framework of government communication, an emerging field in political communication studies. In-depth interviews were conducted with the media, communication experts, and scholars to address the objectives set forth. The following communicative problems were unearthed: inconsistency in government communication, lack of authentic and honest discourse, evasion of responsibility, use of wrong channels, and unsuitable communication officials. The study has both practical and academic usefulness, as it informs studies in the increasingly important field of government communication and the professional practice of communication by governments, particularly in emerging democracies such as Ghana.
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    Coming on Board: The Perception of Newly Employed Librarians of their Integration into Academic Libraries in Ghana
    (Ghana Library Journal, 2025-12-01) Afrane, Daniel Akwasi; Donkor, Antonia Bernadette; Nyantakyi-Baah, Lydia; Ampadu, Joseph Osei
    Academic libraries are essential for achieving the mandate of universities and colleges. These libraries support the teaching, learning, and research pursuits of the institution’s staff, faculty, and students. The sustainability of the academic library’s mandate largely depends on the caliber of staff employed to work in these spaces. Recruiting and retaining librarians to work in these academic libraries is critical for the continuity and delivery of satisfactory services to the university community. Integrating/onboarding newly employed librarians into academic libraries is essential as these librarians bring new ideas, skills, and perspectives that can help the library adapt to changing user needs and technological advances. This study sought to explore the process of integrating/onboarding newly employed librarians into academic libraries, identify the components of the integration/onboarding processes, and assess newly employed librarians’ perception of the integration/onboarding process on their work in academic libraries. The qualitative approach was employed in the study of integration/onboarding processes and to assess the perception of newly employed librarians of the integration/onboarding processes in academic libraries in Ghana. The purposive sampling technique was used to identify thirteen (13) newly employed professional librarians recruited during the 2021-2024 academic year who had undergone some integration/onboarding processes in their respective libraries. A semi-structured interview schedule guided the face-to-face interviews with the librarians from June 10 to August 09, 2024, lasting about 50 minutes each. The data collected was transcribed and thematically analysed reflexively using Nvivo Software Version 20 to identify codes and themes revealing patterns in the data and dominant themes. Findings from the study showed that academic libraries used meetings, orientations, and rotations as avenues for integrating/onboarding their newly employed librarians. The study also revealed that organizational culture, continuous professional development, teamwork/collaborations, mentorship, and career progression and promotion were discussed. From the study, the newly employed librarians perceived the integration/onboarding process to help build their interpersonal relations and develop a sense of acceptance and belonging, making them want to do their best to ensure the success of the academic library and their respective universities.
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    Combating the Global Environmental Crisis using Indigenous Ecological Knowledge: The Case of Kwahu Traditional Area, Ghana
    (Frontiers in Human Dynamics, 2025-11-11) Asante, Daniel Boamah; Adom, Dickson; Asante, Afua; Gyamera, Vera
    This study explores Indigenous ecological knowledge from the Kwahu Traditional Area in Ghana as a compelling case study amid an escalating global environmental crisis. It reassesses traditional environmental conservation, emphasizing the intricate practices that sustain the Kwahu people’s harmonious relationship with their natural environment. The study focuses on the Kwahu people’s indigenous methods of environmental regulation, including their reverence for totemic animals, traditional understanding of land and water bodies, and observance of sacred or taboo days. The findings demonstrate that the Kwahu people’s reverence for totemic creatures acts as ecological custodians, reflecting the interconnectedness of human and non-human realms. Moreover, the study reveals the Kwahu’s unique and holistic understanding of land and water bodies, showing how these perceptions contribute to sustainable land use and resource management, enhancing ecological resilience. Additionally, observance of sacred or taboo days is crucial to the Kwahu’s Indigenous environmental management, blending nature’s spiritual and ecological aspects. These designated days provide periods of rest for the natural world and illustrate the deep respect the Kwahu people have for nature. By examining and illuminating these Indigenous conservation practices, the study emphasizes their ongoing relevance amid urgent global environmental challenges. The study offers valuable insights into how Indigenous ecological knowledge systems can inform and complement contemporary environmental conservation efforts, presenting a holistic and culturally rooted approach to addressing the complex environmental crises facing our planet. In this regard, Indigenous ecological practices often incorporate ecological, cultural, social, and spiritual components, which provide a holistic understanding of ecosystems. This perspective is crucial for enhancing modern conservation efforts as it recognizes the interconnectedness of humans and nature.