UniMAC Digital Repository
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The UniMAC Digital Repository is a digital service and an open-access electronic archive that maintains and preserves digital copies of scholarly publications of faculty, administrators and and students of UniMAC
- The Repository archives other digital resources of the university such as reports, manuals, policies and more.
- The Repository is hosted and managed by the UniMAC Library IT Unit.
- The Journal of Communications, Media and Society (JOCMAS) is also replicated on the Repository.
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- Journal of Communications, Media and Society (JOCMAS) is a multidisciplinary academic research platform focusing on communications in the broadest sense of the words. The Journal provides an opportunity for the academic community and industry players in Africa and beyond to publicise their research findings in the above-mentioned field and also access similar information.
- This Community contain Speeches delivered by Principal Office holders of the University of Media, Arts and Communication at important occasions.
- Showcases the Research publications of Faculty and Staff of the University to promote and grant extra visibility to such research output.
- This Community share the theses/dissertations of past students of the University. Dissertations and theses here are ONLY those at the Masters' and Doctoral levels and are strictly for consultation and guidance purposes. Users are encouraged to properly acknowledge and cite them when they are used.
Recent Submissions
Item type:Item, Access status: Open Access , The State of Mis/Disinformation, Polarisation and State Threat to Ghana(Media Foundation for West Africa, 2025) Tindi, Stephen; Kwode, Paul Achonga Kabah; Acharibasam, John Bosco; Atanga, RaphaelInformation disorder and other public discourse misconducts pervert the will of citizens and undermine public trust in democratic processes and institutions. In Ghana, the surge in information disorder presents a formidable threat to democratic sustenance, includingelections. This exploratory study sought to ascertain the state of mis/disinformation, hate speech, polarising narratives, and state threat to Ghana. This study further analysed the nature of the threat, and identified the key actors, platforms, and mechanisms for driving these threats. It also analysed the role of social media in the dissemination of these narratives. Again, the study assessed the impact of these narratives on public perception, information integrity, election integrity and democratic consolidation in Ghana. The study provided recommendations for mitigating these threats, and promoting fact-based public discourse.Item type:Item, Access status: Open Access , Local Reception of Global Media Texts: Telenovelas as Sites of Cultural Mixture in Ghana(Legon Journal of the Humanities, 2018-05-08) Tindi, Stephen; Ayiku, Charles Nii AyikuTelenovelas have had phenomenal success as global media texts, but their continuous export to Africa has significant cultural implications. Using hybridity theory and Stuart Hall’s encoding/decoding model of audience reception, this paper assessed the extent to which Simply Maria, an ‘indigenised’ telenovela of Mexican origin, influenced the local identity of Ghanaian viewers and the mechanisms through which this occurred. Interviews with regular viewers revealed that the telenovela shaped views about personal identity. This occurred through internalisation, value-based evaluations and identification with characters. Viewers decoded the telenovela from a negotiated position, a development which calmed the homogenising currents of globalisation feared by cultural theorists.Item type:Item, Access status: Open Access , Digital Data Protection and Literacy for Ghana’s Digital Transformation Initiative: A Case Study of the E-Tax System(Ghana Library Journal, 2025-08-01) Barfi, Faustina Kyerewaa; Aikins, Angela AchiaaThis study assessed digital data protection strategies and modalities for user support using the Ghana Revenue Authority (GRA) e-tax system as a case study. The community element of the Activity Theory guided the study. The study employed a qualitative research approach; hence, face-to-face key informant interviews and observation were used to gather the data. Purposive sampling was employed to sample three key informants as participants. The data was analysed using thematic analysis. Our findings show that GRA has recently seen a tremendous level of integration with other government agencies. Data generated for use and protection by GRA- include domestic tax, import taxes, tax identification, contracts, property tax and rates, and corporate tax data. The Authority uses a lock icon as an intervention on its website. Using security icons (security padlock and alert icon) helps users manage appropriate authentication credentials and preview updates on security and protection from cyber-attacks. We also found the client’s privacy policy, SSL certificate, secure cookies, login authentication, disclaimer alert, compliance with data protection, firewall security intervention, and protocols to validate form input in place to protect user data. However, they did not have a guide to support users, guided solutions on data recovery, and procedures to inform the community of alerts and updates. The Authority uses training, orientation, and social media campaigns to sensitise the community on digital data protection. The subscription to ISO standards readiness certification and the application of data loss prevention initiatives such as two-factor authentication, encryption, and data anonymisation were identified as best practices to improve security for clients using the e-portal platform. To enhance information security culture, our participants stated that the involvement of civil society actors could serve as translators on tax information and facilitate training to support tax literacy. Participants also suggested that resource availability would help increase awareness levels. Therefore, budgetary allocation for awareness and civic education should be made available to the Authority. They also recommended that dedicated content creators and human resources be engaged permanently to manage, create, and update social media platforms and the web portal. Therefore, the way forward is the call for digitally literate citizens as a cultural change and adoption guided by the community of practice initiative. Intensifying education, training, advocacy, and upskilling digital skills in data protection initiatives by collaborating with and engaging civil actors is imminent.Item type:Item, Access status: Open Access , Digital Media Coverage of the 2017-2018 Banking Crisis in Ghana a Framing Analysis.(Journal of Asian and African Studies, 2023) Tindi, Stephen; Obeng-Hinneh, RosemaryThe literature on news framing largely focuses on political news. When Ghana experienced what came to be known as the “banking crisis” in 2017/2018, there was wide media coverage of the issues that came in its wake and that provided an avenue for studies on the framing of a financial phenomenon. This paper examines the online media framing of this crisis through the quantitative content analysis of 97 news articles from two online news portals: Myjoyonline and Graphiconline, which are private, and state owned. The comparative analysis of these two websites showed the predominance of the attribution of responsibility and conflict frames in their reportage, reflecting the infant stage of digital financial journalism in Ghana. Notwithstanding, the study revealed differences in how the websites used the news frames in some significant respects.Item type:Item, Access status: Restricted , Negotiating rhetorical exigencies : President Mahama's address at the National Democratic Congress on August 30, 2012(African Journal of Rhetoric, 2013) Opoku, Mensah Eric; Wincharles, CokerFollowing the unexpected demise of President J. E. A. Mills in August 2012, Ghana's ruling party, National Democratic Congress (NDC) felt obligated to call for an Emergency Congress of the Party to elect a new presidential candidate to run for the December 2012 general elections. The vacuum left by President Mill's death necessitated a rhetorical transaction that would reposition the party for the forthcoming elections. Applying Bitzer's theory of the rhetorical situation, this study critically examines the attendant rhetorical exigencies that President Mahama must address in his speech before the Congress and the speech's ability to take into cognizance the deleterious potential of those exigencies. We argue that Mahama's speech made attempts at addressing some key exigencies within the rhetorical situation thereby was successful in repositioning NDC as the stronger party in the run up to the 2012 elections in Ghana.
