UniMAC Digital Repository

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The UniMAC Digital Repository is a digital service and an open-access electronic archive that maintains and preserves digital copies of scholarly publications of faculty, administrators and and students of UniMAC

  • The Repository archives other digital resources of the university such as reports, manuals, policies and more.
  • The Repository is hosted and managed by the UniMAC Library IT Unit.
  • The Journal of Communications, Media and Society (JOCMAS) is also replicated on the Repository.

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Communities in UniMAC Digital Repository

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Now showing 1 - 4 of 4
  • 1. Theses / Dissertations  655
    This Community share the theses/dissertations of past students of the University. Dissertations and theses here are ONLY those at the Masters' and Doctoral levels and are strictly for consultation and guidance purposes. Users are encouraged to properly acknowledge and cite them when they are used.
  • 2. Research Publications  286
    Showcases the Research publications of Faculty and Staff of the University to promote and grant extra visibility to such research output.
  • 3. Journal of Communications, Media & Society (JOCMAS)  56
    Journal of Communications, Media and Society (JOCMAS) is a multidisciplinary academic research platform focusing on communications in the broadest sense of the words. The Journal provides an opportunity for the academic community and industry players in Africa and beyond to publicise their research findings in the above-mentioned field and also access similar information.
  • 4. Lectures & Speeches  2
    This Community contain Speeches delivered by Principal Office holders of the University of Media, Arts and Communication at important occasions.

Recent Submissions

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    The Role Of Participatory Communication In Enhancing Student Participation In Institutional Development: A Case Of UniMAC-IJ
    (UniMAC, 2025-12) Enninful, Paa Kwesi
    Sanitation management is a crucial component of facility management in universities, directly shaping health, productivity, and institutional reputation. At UniMac-IJ, recurring sanitation crises such as blocked washrooms, water shortages, and delayed waste disposal expose significant weaknesses in crisis communication and user engagement. This study examined how crisis communication practices and participatory strategies influence sanitation outcomes, with a focus on identifying common challenges, evaluating communication systems, and exploring user involvement in sanitation governance. A mixed methods approach was employed, integrating quantitative surveys with 360 respondents and qualitative interviews with 15 key informants, including facility managers, sanitation supervisors, and student leaders. Data were collected through structured questionnaires and semi-structured interviews, analyzed using SPSS for statistical patterns and NVivo for thematic insights. Ethical standards—including informed consent, confidentiality, and Institutional Review Board approval—were strictly adhered to, ensuring methodological rigor. Findings revealed that communication practices at UniMac-IJ were largely reactive, fragmented, and inconsistently applied, despite student preference for channels such as WhatsApp, SMS alerts, and noticeboards. User participation in decision-making remained minimal, though both staff and students expressed readiness to engage through feedback platforms and joint committees. The study concludes that weak crisis communication and limited user involvement exacerbate sanitation challenges, recommending a participatory framework that integrates digital reporting tools, real-time messaging systems, and structured dialogue mechanisms. These insights extend the literature on facility management and provide a practical model for strengthening resilience, inclusivity, and sustainability in tertiary institutions.
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    The Role Of Participatory Communication In Enhancing Community Ownership Of Developmental Projects: A Case Of Wenchi Municipal Assembly
    (UniMAC, 2025-12) Domba, Shuaib Umar
    Participatory communication has increasingly been recognized as a vital component of inclusive development and effective local governance, particularly within decentralised systems where community participation is central to development planning and implementation. In Ghana, the decentralization framework mandates Metropolitan, Municipal and District Assemblies (MMDAs) under the Local Governance Act, 2016 (Act 936) to actively involve citizens in development processes. Despite this policy commitment, concerns remain regarding the extent to which communication practices at the municipal level are participatory and how they influence community ownership of developmental projects. This study examined the role of participatory communication in enhancing community ownership of developmental projects, using the Wenchi Municipal Assembly in the Bono Region of Ghana as a case study. The study was guided by three research questions that explored the nature of communication between the Assembly and community members, the extent to which existing communication practices reflect the principles of participatory communication, and the implications of these practices for community ownership and sustainability of development projects. Anchored in an interpretivist paradigm, the study adopted a qualitative case study design to gain an in-depth understanding of communication processes and stakeholder experiences within the municipal governance context. Data was collected through two open-ended questionnaires administered via Google Forms to Assembly-level stakeholders, including Municipal Chief Executives, Presiding Members, Communication Department staff, and Assembly Members, as well as community members and opinion leaders. A total of thirty (30) respondents were purposively selected for the study. Thematic analysis was employed to analyze the qualitative data. The findings revealed that although the Wenchi Municipal Assembly utilizes multiple communication channels such as community durbars, radio announcements, and Assembly Members, communication practices remain largely top-down and informational. Opportunities for dialogue, feedback, and meaningful community involvement in project planning and decision-making were found to be limited. Weak feedback mechanisms, inconsistent engagement, and socio-cultural and institutional barriers negatively affected community ownership of development projects. However, evidence from both Assembly and community respondents indicated that projects characterized by early and sustained participatory communication recorded stronger community support, commitment, and collective responsibility. The study concludes that participatory communication is fundamental to fostering community ownership and ensuring the sustainability of developmental projects. It recommends the institutionalization of inclusive communication mechanisms, strengthening of feedback systems, and the integration of traditional and digital communication platforms to enhance participatory governance and sustainable development outcomes within the Wenchi Municipality.
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    The Role Of Parent-Adolescent Dialogue In Preventing Teenage Pregnancy: A Study Of James Town
    (UniMAC, 2025-12) Brempong, John Bosco
    This study examined parent–adolescent communication on sexual and reproductive health (SRH) in James Town, Ghana, using a mixed-methods approach involving surveys (n=100) and interviews (n=10). The research explored the frequency, content, and effectiveness of SRH discussions, as well as the cultural, emotional, and structural factors influencing these interactions. Quantitative findings revealed that nearly half of adolescents rarely or never discuss SRH with their parents, with communication often shaped by taboos, fear of punishment, and parental discomfort. Qualitative insights further highlighted that conversations were commonly reactive, moralistic, or event-driven rather than proactive and supportive. Adolescents frequently relied on peers, media, and school sources due to limited parental engagement, contributing to misinformation risks. Despite these challenges, some families demonstrated open, trust-based dialogue associated with improved knowledge and safer behaviors. The study concludes that enhancing SRH communication requires a multi-level approach involving parental capacity building, school–family partnerships, and culturally sensitive community engagement. Recommendations emphasize skills-based parent training, digital literacy support, and gender-responsive communication strategies. The study contributes to understanding the socio-cultural dynamics shaping SRH dialogue and provides practical guidance for strengthening adolescent health interventions in urban Ghanaian communities.
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    The Role Of Digital Communication In Promoting Sustainable Agricultural Practices Among Smallholder Farmers In Ghana
    (UniMAC, 2025-12) Tsawodzi, Felix Etornam
    This study examined the role of digital communication in promoting sustainable agricultural practices among smallholder farmers in Ghana. Guided by the Technology Adoption Model (TAM), the study explored how farmers’ perceptions of the usefulness and ease of use of digital communication tools influence their adoption of sustainable agricultural practices. It also examined the socio-economic, institutional, and technological factors that shape digital engagement and the strategies needed to enhance the effectiveness of digital communication in rural agriculture. A qualitative research approach and case study design were adopted, involving twelve participants: eight female smallholder farmers, two agricultural extension officers, and two officials from the Ministry of Food and Agriculture (MoFA). Data were collected through semi-structured interviews and analysed thematically. Findings revealed that farmers use a mix of traditional and digital platforms including radio, voice calls, SMS, WhatsApp, Facebook, and online videos to access timely agricultural information. These platforms improved farmers’ knowledge of sustainable practices such as soil conservation, composting, organic fertiliser application, and water management, while also enabling interactive learning and access to expert advice. However, digital engagement was constrained by socio-economic barriers (low income, limited digital literacy, and language challenges), technological limitations (poor network connectivity, high data costs, and inadequate access to smartphones), and institutional gaps such as insufficient training and follow-up support. To improve digital agricultural extension, the study recommends the development of local-language and audio-based content, continuous digital literacy training, improved rural network infrastructure, and subsidies for data and digital devices Overall, the study concludes that digital communication holds substantial potential to promote sustainable agriculture in Ghana. Realising this potential requires targeted policy interventions, inclusive content delivery, and strengthened institutional support systems. The findings offer valuable insights for policymakers, development practitioners, and agricultural stakeholders working to enhance digital agricultural extension and advance sustainable farming among smallholder farmers
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    The Role Of Artificial Intelligence In Enhancing Crisis Communication Strategies Within Ghanaian Organizations
    (UniMAC, 2025-12) Incoom, Samuel Ato
    This study investigates the role of Artificial Intelligence (AI) in enhancing crisis communication strategies within Ghanaian organizations, integrating established theoretical frameworks such as the Situational Crisis Communication Theory (SCCT), the Social Media Crisis Communication (SMCC) Model, and the Diffusion of Innovations Theory. Using a qualitative, exploratory research design within a constructivist paradigm, the study draws on interviews, and document analysis to examine AI’s applications across the crisis lifecycle pre-crisis preparedness, real-time engagement, and post-crisis evaluation. Findings reveal that while awareness of AI’s potential is growing, adoption remains fragmented, with advanced implementation concentrated in high-risk sectors like banking and telecommunications, and symbolic or sporadic use prevalent in the public sector and SMEs. AI demonstrates strong capabilities in early detection, sentiment analysis, misinformation management, and personalized stakeholder engagement, yet is often deployed reactively, undermining its preventive potential. Ethical challenges, including data privacy, algorithmic bias, and governance gaps, also constrain effective integration. The study concludes that deeper institutional commitment, capacity building, and ethical safeguards are essential for transitioning from fragmented adoption to strategically embedded AI-enabled crisis communication. Recommendations are offered for organizational leaders, policymakers, and technology developers, while future research is encouraged on AI’s role in closed-network misinformation detection, culturally adaptive sentiment analysis, and cross-country African comparisons.