Browsing by Author "Dankwa, Afome"

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    The Influence of Social Media as a Campaign Tool to Curb Open Defecation at James-Town
    (UniMAC-GIJ, 2019-06) Dankwa, Afome
    The aim of this study was to assess the influence of Social Media in curbing Open-Defecation at James Town. The mixed method approach was used as the methodology of this study and respondents were chosen based on the convenience and purposive sampling method. Analysis of the results was done using tables and figures with 100 people chosen as the sample size. The study sought to achieve three specific objectives thus Determine the impact of social media on behavioural change towards open defecation at Jamestown, find out if social media campaigns have been successful in creating the needed impact of minimizing open defecation in Jamestown and ascertain the factors that motivate individuals at James Town to openly defecate. Findings of the study revealed that generally open-defecation is still prevalent at some parts of Jamestown if not the entire community. One thing that was quite clear was the fact that social media campaigns has had little or no effect on the behaviour and thought process of the majority of the respondents who practiced open-defecation. There are still homes with no private latrines and public toilets are often kept untidy and unclean. If open-defecation is to be a thing of the past, then more work evidently still needs to be done to ensure that at least, each household in Jamestown has a private latrine or a well-functioning public toilet. Due to the sensitive nature of the topic, a qualitative research approach that employs focus group discussion as the method for data collection will be ideal for a more elaborative information on the reasons why people still engage in open-defecation. Future studies should consider doing a longitudinal study that will allow the researcher to properly gauge behavioural change and adequately measure social media impact towards open-defecation.