Exploring the Intersection of Community Communication and Social Capital in Teshie: A Study of the Teshie Community Development Committee

Abstract

This study explores the intersection of community communication and social capital within the context of the Teshie Community Development Committee (TCDC) in Teshie. By employing a qualitative research approach, the study investigates the communication strategies employed by the TCDC to engage with the community, assesses the level of social capital within Teshie, and explores the relationship between community communication initiatives led by the TCDC and the generation or depletion of social capital. The study is guided by Social Capital Theory, Network Theory, and Diffusion of Innovations Theory to understand the dynamics of social relationships and communication processes within the community. Using a sample size of 5 participants, data was collected through semi-structured interviews, document analysis, and observation. Thematic analysis was employed to analyze the data, identifying key themes related to community communication practices, social capital dimensions, and their interplay. The findings provide insights into the role of community communication in fostering social cohesion, trust, and civic engagement within Teshie, as well as the implications for community development initiatives led by the TCDC. This research contributes to both academic scholarship and practical community development efforts by offering recommendations for enhancing communication strategies, leveraging social capital, and promoting sustainable development outcomes within Teshie and similar communities.