Assessing the Impact of Online Media on Traditional Media (Newspapers) in Information Dissemination in Modern Times

Abstract

The print media which is seen as a trusted source of disseminating information, has been faced with challenges from the new media in recent times. Undeniably, the print media in Ghana provides the needed information to the public. From political news to entertainment news, educational news, sports news, and business. However, the new media seem to be taking a toll on the print media as it provides quick and timely information. People all over the world at anytime and anywhere get news updates several times a day and reading news free. This study adopted a qualitative method to assess the impact of online media on traditional print media. With the help of Google Scholar, Research Gate and the Google search engine, many articles, were gotten from numerous sources. Due to various limitations, this research was limited to the use of secondary data as the only source of data. A longitudinal approach to this study was essential to the research because the research sought to investigate the impact and relationship between the new and traditional media (print) over a period. The study recommended future researchers digging more into this topic under study whereas print institutions adapting more to technology to be at par with social media and formulate strategies that will improve its customer base from online audience, but remain relevant when it comes to accurate content.