The Influence of Social Media Marketing on Brand Perception: A Case of Ray’s Sandwiches

Abstract

This study had the objective of examining the influence of social media marketing on brand perception. It also seeks to know and understand the customers of Ray’s Sandwiches’ perception of social media marketing, specifically on Instagram. The study hopes to help any young entrepreneur who is trying to operate on social media to become successful. This study employed a descriptive survey with 147 respondents. The findings this study indicated that Ray’s sandwiches is a trust worthy brand that provides its customers with a healthy snack pack.