The Impact of Corporate Social Responsibility Activities on Consumer Needs in Ghana.

Abstract

Corporate Social responsibility (CSR) is a business model where organisations create an impact towards their environment, consumers and other stakeholders. This study focuses on the impact of Corporate Social Responsibility (CSR) activities on the consumer needs in Ghana. The objective of this study is to ascertain how CSR activities impact on consumer needs. The study was conducted on a small sample size of consumers of a group of people. This is to find out how CSR activities are carried out in the interest of consumers as well as the impact their needs as consumers. This study used a qualitative research method which made use of an in-depth interviews with participants. The study also used a qualitative thematic analysis which was used to analyse the results. The results shows that CSR activities have a positive impact on the needs of consumers. It also shows that organisations in having a positive impact on consumers embark on CSR activities that are in the interest of the consumers needs.