Chapter 5: Broaching Agenda for Climate Change in Africa: A Perspective on Media Engagement with Climatic Issues in Ghana

Abstract

The threat of climate change to life has provoked animated reactions through debates in academic and non-academic circles. It has also provoked research, regulations and campaigns across the globe. A notable area of concern has been people's awareness of, and consequent adjustment to, this pressing danger. This study begins from the critical perspective that there is little knowledge about the extent to which Africans, in general, and Ghanaians, in particular, are made aware of the climate change scourge and its implications. Thus, this study investigates the global discourse by providing knowledge on how the Ghanaian media inform people on climate change and the implications thereof. Underpinned by theories relating to the information function of the media, agenda setting and media effects, the study would draw data from in-depth interviews with key government and duty bearers, and from a qualitative content analytical approach using a broad spectrum of media outlets including online news portals. We theorise that the Ghanaian media grossly under-represent the climate change narrative, which could circumscribe people's awareness and knowledge of the phenomenon. The interventionist position the paper adopts is that a vigorous agenda focused on the specific Ghanaian and African media contexts be adopted to bring climate change issues to the doorstep of Ghanaians and Africans. Consequently, the study would present a number of critical ways to responding to the threat of regional and global climate change.