The Effects of Corporate Social Responsibility (CSR) On Organizational Reputation: A Case Study of Kasapreko Company Limited

Abstract

This study investigates the effects of Corporate Social Responsibility (CSR) initiatives on the organizational reputation of Kasapreko Company Limited, a leading beverage company in Ghana. Grounded in Stakeholder Theory and employing Carroll's CSR Pyramid as a framework, the research assesses consumer awareness, perception, and the impact of CSR activities on reputation. Using a quantitative approach, data were collected through structured questionnaires administered to 100 respondents, focusing on CSR dimensions such as environmental sustainability, community engagement, legal compliance, and philanthropic activities. The findings reveal that CSR initiatives significantly enhance Kasapreko’s reputation, with environmental sustainability emerging as the most influential factor, followed by philanthropic activities and community engagement. The demographic profile of respondents, predominantly younger and highly educated, underscores progressive attitudes towards CSR, shaping the study's outcomes. The study concludes that CSR is integral to building trust, fostering consumer loyalty, and enhancing brand image. Practical recommendations are provided for Kasapreko to refine its CSR strategies, emphasizing transparency, authenticity, and alignment with stakeholder expectations. These insights contribute to the growing body of literature on CSR's role in reputation management and offer actionable strategies for businesses aiming to integrate CSR into their operational frameworks effectively.