Assessing The Frameworks For An Effective Public Information System – The Role Of The Information Services Department (ISD)

Abstract

This study assesses the frameworks for an effective public information system in Ghana, focusing on the role of the Information Services Department (ISD). It investigates the challenges the ISD encounters within a media landscape transformed by digital platforms. The research employed a mixed-methods design, integrating surveys with 200 citizens and interviews with ISD officials. Findings indicate a public preference for social media, which 45% of respondents cited as their primary information source, revealing a misalignment with the ISD's hybrid dissemination model. Significant barriers to effective communication were identified, including language differences and misinformation. A statistical relationship was established between educational attainment and awareness of ISD communications, pointing to issues of equity. The study concludes that the ISD's current framework requires reorientation from a one-way broadcast model to a participatory, multi-lingual, and networked system. Recommendations are provided to guide this transformation, including the formal integration of digital media units, the institutionalization of multilingual dissemination, and the establishment of a dedicated unit to counter misinformation. These steps are proposed to improve the reach, relevance, and reliability of government communication with citizens.