The Use Of Artificial Intelligence In Fighting Fake News In The Synthetic Media Space In Ghana

Abstract

Synthetic media is being produced and disseminated through Artificial Intelligence (AI) technology, while AI is increasingly producing new forms of digital media and generating fake news. This research project explores how journalists and media professionals in Ghana employ AI to identify and mitigate the effects of synthetic media generated fake news within Ghana's digital media environment. To explore these issues, I conducted a qualitative research project based upon semi-structured interviews to determine whether synthetic media is becoming a trend; to what degree journalists utilize AI-based media detection technologies; and to identify the obstacles that exist when attempting to minimize misinformation. The results indicate that while awareness of synthetic media is increasing, there is considerable variance among journalists in terms of their experience with synthetic media. While many believe that AI-based detection tools such as automated verification systems are beneficial to their work, there is no consistency in terms of the utilization of those tools. Additionally, there are numerous barriers to utilizing AI-based detection tools, including rapid dissemination of synthetic media; inadequate institutional capacity; and the need for specialized training. Consequently, I suggest that journalists receive more education regarding AI; increase collaboration between media outlets; and implement robust regulatory frameworks to address emerging threats. Ultimately, my research will provide contextually relevant data for developing effective strategies to mitigate the potential for misinformation in Ghana's evolving digital media environment.