Public Relations as a Tool for Enhancing Client Services in the Ghanaian Government Sector

Abstract

Public relations are natural, vital as well as persistent component of human social relationship. It is very essential and an integrated component of public policy or service. Client services vary from one person to another depending on what the person seeks to achieve. Public relation has become an important subject matter in enhancing client services. Therefore, the study assesses public relations as a tool for enhancing client services in the Ghanaian government sector. Specifically, the study sought to determine the effective public relations channels used in enhancing client services, to examine the roles of public relations in enhancing client services and to identify the challenges public relations managers face in enhancing client’s services in the public sector of Ghana. The study used the qualitative approach and analysis was based on themes. Secondary data was used by reviewing of past and current literature related to the subject variables. The purposive sampling was used to select the articles used in the study. The review of the articles was done in three categories. The analysis of this study’s literature review found that, the media tool such as television was found to be the best and effective medium for enhancing client services. Also, the two main roles of public relations are; it is responsible for executing government policy and also responsible for protecting the brand of an organization. The study recommends that; future studies should adopt the quantitative approach in assessing public relations as a tool for enhancing client services in the Ghanaian government sector.