The Impact of Social Media on Health Risk Communication: Case of Facebook and Instagram

Abstract

This research examines the influence of social media, namely Facebook and Instagram, on health risk communication. Using an exploratory study design and a mixed-method approach, data were gathered from 150 participants via purposive and convenience sampling procedures. The results indicate that while social media platforms provide considerable potential for audience engagement and health awareness promotion, their efficacy is compromised by pervasive misinformation and differing levels of trust in health-related information. Participants preferred material endorsed by health experts or reputable organizations, underscoring the essential need for reliable and scientifically substantiated health communication. Disinformation has become a significant obstacle, undermining trust and clarity in health communication. The research found prospects for enhancement via collaborations with health organizations, interactive material formats, and user education to boost digital literacy. The study recommends that combating disinformation, cultivating trust, and implementing effective communication techniques are crucial for enhancing social media's function in health risk communication.