Evaluating the Effectiveness of Media Regulations in Promoting Gender Equality in Ghanaian Media

Abstract

This study examines the impact of media regulations on gender representation in media content, the enforcement mechanisms of gender equality regulations, and the perceptions of media professionals regarding their effectiveness. The research is conducted within the context of Ghana's media landscape, where gender equality in media content has been an area of significant concern and progress in recent years. The study explores the relationship between media regulations and the portrayal of gender, assessing how regulatory frameworks influence content creation, dissemination, and the public's perception of gender issues. It also investigates the enforcement mechanisms in place to ensure compliance with gender equality standards and evaluates the perceived effectiveness of these mechanisms. Through semi-structured interviews with media professionals, the study seeks to identify the challenges in implementing gender equality regulations and explore how media practitioners view the impact of these regulations on their work. The study further delves into the role of regulatory bodies in the enforcement of these policies and examines the public discourse on gender issues shaped by media regulations. Findings from the study will contribute to a deeper understanding of how media regulations can shape gender narratives, identify gaps in enforcement strategies, and propose actionable recommendations for improving gender equality in the media industry. This research is grounded in theoretical perspectives on media regulation, gender representation, and public policy. It also builds on existing literature that explores the role of media in promoting social change, gender equity, and the challenges of enforcing media regulations in developing countries (Byerly & Ross, 2020; Gill, 2019; McCombs & Shaw, 1972).