An Evaluation of the Use of CSR as A Tool for Gaining Societal Influence and Power

Abstract

The study aimed to examine the ethical implications of using Corporate Social Responsibility (CSR) as a tool for societal influence, explore the strategic integration of CSR in public relations functions, identify factors that facilitate or hinder the success of CSR activities, and develop a framework for leveraging CSR as an influential tool in society. Grounded in Stakeholder Theory and Legitimacy Theory, the research adopted a qualitative approach, gathering data through interviews with ten participants from diverse organisational backgrounds. The findings revealed that while CSR is often integrated strategically into business and public relations practices, its effectiveness is influenced by transparency, ethical decision-making, and strong stakeholder engagement. Challenges such as resource constraints and public scepticism were identified as barriers. The study recommended that organisations adopt stringent ethical guidelines, emphasise stakeholder involvement, and align CSR activities with genuine community needs to enhance social impact and build trust. The research contributes valuable insights for practitioners seeking to navigate the complexities of CSR in the Ghanaian context, offering practical guidance for aligning corporate actions with societal expectations.