Corporate Social Responsibility and Organisational Reputation: A Case Study of Private Basic Schools in the Okai-Kwei Central Municipal Assembly

Abstract

This qualitative case study explored the relationship between Corporate Social Responsibility (CSR) and organisational reputation in private basic schools in the Okai-Kwei Central Municipal Assembly. The study aimed to investigate the CSR practices of private basic schools and their impact on organisational reputation. A sample of ten private basic schools was purposively selected from the population, and semi-structured interviews were conducted with school administrators to gather data. The study's findings revealed that CSR practices such as educational support, staff welfare, community outreach, and environmental sustainability contribute to the enhancement of organisational reputation. The study's results were anchored on stakeholder theory and reputation management theory, which provided a framework for understanding the CSR-reputation relationship. The study's conclusions highlighted the crucial role of CSR practices in shaping the reputation of private basic schools. The study's recommendations have implications for policymakers, educators, and school administrators seeking to promote CSR practices and enhance organisational reputation in private basic schools. The study suggests that policymakers and school administrators should prioritize CSR practices in their reputation management strategies. Furthermore, the study recommends that further research be conducted to validate its findings and explore the impact of CSR practices on organisational reputation in other contexts.