Social Media Activism: Assessing the Effectiveness of Social Media for Online Activism on Contentious Issues

Abstract

In our world today, social media has become increasingly pervasive. With the ever growing and diverse landscape of online communication, the literature on social media and activism has mostly highlighted on the consequences of social media activism, and the formative role social media plays in activism especially in the developed world leaving a gap in the literature of social media and activism in developing countries. This study brings together a collection of articles that highlight and comment on the field of social media and activism. The study contributes to literature in this area by assessing the influence social media has on activism particularly on contentious issues in Ghana. The study set to divide the main objective into three specific objectives. It was based on these specific objectives that the researcher critically examined the variables under review. With the analysis and discussions conducted, the study was able to achieve the set objectives by systematically sampling a population of students who had the right characteristics and opinions for the study. Finally providing insights for a better understanding of social media activism, an area that is fundamentally important to a variety of disciplines but severely under researched.