An Exploration of Strategic Public Relations Management in Ghana

Simple item page
dc.contributor.authorAnani-Bossman, Albert
dc.date.accessioned2025-08-30T15:25:46Z
dc.date.issued2020
dc.description.abstractThe study examines the current state of public relations practice in Ghana. The study applied the four principle of generic public relations theory to determine whether PR practice in Ghana was strategic. A mixed mode of survey and in-depth interviews were used to gather data from 108 respondents and 15 interviewees respectively. Findings show PR in Ghana is seldom managed strategically, is practiced more at the technician level than managerial, and is bound to cultural norms of the country.
dc.identifier.citationAnani-Bossman, A. A. (2020). An exploration of strategic public relations management in Ghana. Public Relations Inquiry, 10(1), 73-96. https://doi.org/10.1177/2046147X20979292 (Original work published 2021)
dc.identifier.otherDOI: 10.1177/2046147X20979292
dc.identifier.urihttps://repository.unimac.edu.gh/handle/123456789/698
dc.language.isoen
dc.publisherPublic Relations Inquiry
dc.relation.ispartofseries10(1)
dc.subjectCommunication management
dc.subjectculture
dc.subjectexcellence
dc.subjectglobalization
dc.subjectglobal theory
dc.subjectstrategic public relations
dc.titleAn Exploration of Strategic Public Relations Management in Ghana
dc.typeArticle

Files

Original bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
An exploration of strategic public relations management in Ghana. Public Relations Inquiry.pdf
Size:
223.05 KB
Format:
Adobe Portable Document Format
Download

License bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
1.61 KB
Format:
Item-specific license agreed to upon submission
Description:
Download

Collections

Department of Public Relations