The Role of Social Media on Environmental Awareness Examining Adenta Municipal Assembly

Abstract

The rapid growth of social media as a type of online communication tool has promoted easy communication among users. The various platforms make way for comments, videos, photos and posts to be shared easily and at a remarkable rate. The use of social media in changing behaviours has not been widely studied, despite the dramatic increase in Internet and social network use. The general use of social media makes it an easy, cost effective way to reach out to large numbers of people. Globally, environmental issues are also progressively getting to be a concern. Awareness of environment has become one of the important issues that all countries and major organizations working on it at International level. Contribution of media generally and social media particularly in the raising environmental awareness is important because they have a greater environmental influence on growth of world population and standards for high lifestyle of our communities. The aim of the study was to examine how environmental communication through the social media creates environmental awareness by the people of Adenta Municipal Area. This study address improper disposal of Municipal solid generally, in Greater Accra and Adenta Municipal in particularly. Due to uncontrolled urbanisation, large quantities of waste are generated daily, and this put much pressure on an already strained solid waste management system. The study equips the individual and residents of Adenta Municipal to possess knowledge on specific environmental problems. The individual will be awaken by the knowledge to act in a desirable way to solve problems related to the environment which will form into a positive attitude towards the environment.