Communication For Social Change: An Analysis Of Interactions Between Local Chiefs And Residents In Nima And The Implications For Development

Abstract

Communication is widely acknowledged as an essential element of social change and community development, particularly in situations where traditional leadership structures remain dominant. This study investigates communication for social change by analysing interactions between local chiefs and people of Nima, a highly populated and culturally diverse urban district in Accra, Ghana. The study examines the impact of communication procedures between chiefs, residents, professionals, and other stakeholders on participation, trust, and development outcomes. The study employs an interpretivist qualitative approach, utilising a case study design and conducting indepth interviews with fifteen purposefully selected participants, including traditional leaders, local government officials, professionals, religious leaders, youth activists, traders, and residents. The findings reveal additional difficulties such as trust deficiencies, ineffective feedback systems, political intervention, and insufficient openness. The study implies that Nima's development is limited due to a lack of professional engagement in planning and execution processes. The study suggests that, while conventional, all leadership remains necessary, enhancing participative, inclusive, and dialogical communication is crucial for achieving genuine social change and sustainable urban development in Nima.