Exploring the Communication Approaches Used by the National Investment Bank in Promoting Electronic Banking in Ghana: A Case of Accra Branches of National Investment Bank (Ghana) Limited

Abstract

Evidence shows that, globally, the banking industry is one of the areas of business that have been influenced mostly by technology. Scholars argue that banking operations have evolved from the mere exchange of cash, cheques and other negotiable instruments to the application of Information and Communications Technology (ICT) to banking transactions. Through technology, banks are now able to offer convenient services to their customers Accordingly, the electronic banking, its adoption, the different E-banking service delivery channels, Ebanking benefits, its challenges and other critical success factors have come to occupy centre stage of the discourse on adoption of e-banking due to the benefits associated with it and the fact that developing countries are lagging behind in IT management systems. Using both qualitative and quantitative methods, this study therefore explored the success story of the adoption of e-banking by the National Investment Bank (NIB), Ghana Ltd, a state-owned commercial bank which started its operations in Ghana in 1963. NIB Ghana Ltd is one of the commercial banks licensed by the Bank of Ghana, the national banking regulator. The National Investment Bank (NIB) is Ghana’s first development bank, established primarily to promote rapid industrialization in all sectors of Ghana’s economy. To operate and compete effectively as a universal bank, NIB has undergone management, institutional and financial restructuring to strengthen its status as a world class bank focusing on development and commercial banking activities. The study found that the National Investment Bank remains a major financial force behind major developing projects in manufacturing, mining, energy, and trade and export businesses in Ghana. It study thus recommends that NIB should continue to use its crucial success factors to expand its e-banking system nationwide.