Evaluation of Public Relations Role in Crisis Management at Organizational Level

Abstract

Crises are situations no continent, country or government, organization and individual can exempt themselves from. It is therefore very important to plan before any crisis befalls an organization to remain resilient during such situations. Crises may come in different forms affecting either the individuals, products, customers or the organization as a whole. Their systems or mechanisms that are put in place to address such situations to maintain the image or progress the organization to the next level. This paper looks into comparing literature on crisis management to find out the different kinds of crisis met in organizations and the role the Public relations play in bringing situations under control to maintain the image of the organization and to satisfy both clients and workers during such difficult times. The objectives of this research were; To identify the common crisis organization face in the Accra Metropolitan Assembly; To understand the crisis management process in such organization. To identify the roles Public relations professionals, play during crisis management. The research strategy used for this work was in two parts; the first questionnaire drafted for Public relations professionals in organizations and a second questionnaire for workers within the organizations. Primary data were collected through a number of questionnaires distributed to workers and Public relations professionals of each selected organization. Quantitative analysis was used to analyze the data collected from the Accra Metropolitan Assembly.