Framing Power: The Role of Political Imagery in Shaping Public Opinion Among Npp Delegates

Abstract

Political imagery plays a central role in shaping public perception and influencing voter behavior in contemporary Ghanaian politics. This study investigates how the New Patriotic Party (NPP) creates, disseminates, and measures the effectiveness of its visual campaigns. Using in-depth interviews, the research explores the processes, strategies, and challenges involved in producing images that communicate intended messages. Findings reveal that symbols, colors, and slogans are carefully employed to reinforce party identity, engage diverse audiences, and leave lasting impressions. The study highlights the significance of political imagery in framing narratives, shaping opinions, and mediating the relationship between political parties and the electorate.