Exploring AI Usage In Television Production In Ghana: A Study Of TV3 Mentor

Abstract

This study examines the role of Artificial Intelligence in reality television production using a qualitative case study approach. The research focuses on how AI is integrated across pre-production, production, and post-production stages of a reality show (Mentor) produced by Tv3, a Television station in Ghana. Data were generated through in-depth interviews with practitioners representing production leadership, directing, script development, and post-production editing. The analysis explores the types of AI tools used, points of integration within production workflows, role changes, and related professional concerns. Findings indicate that AI supports planning, editing, and coordination functions more than live production activities. Rather than replacing creativity, AI restructures work patterns by compressing timelines, expanding individual responsibilities, and reshaping professional roles. Ethical issues emerged around authorship, recognition, and professional value. Participants expressed concern about increasing reliance on automation without formal organisational policy or structured training. The study contributes to media production scholarship by providing empirical insight from a Ghanaian context and demonstrates that AI influences both operational systems and professional identity. Recommendations emphasise the need for institutional guidelines, structured training, and ethical frameworks to support purposeful adoption in broadcast environments.