Assessing the Role of Employee Engagement in Corporate Social Responsibility: A Study of the West African Gas Pipeline Company Limited.

Abstract

The study focused on assessing the role of employee engagement in CSR for which reason WAPCo was selected as the organization of interest. The study sought to ascertain employees understanding of CSR, appreciate the relevance of employee engagement and to find out how employee engagement can affect CSR efforts. The study employed a mixed method approach to survey and collect data from 60 employees of WAPCo through questionnaires. The study found that while CSR had to be proactive and did not have to be carried out only when the organization made profit, it was a means of generating organizational goodwill. It was also found that face-to-face interaction was the most effective and preferred employee engagement mechanism. Further, the study observed that employee engagement had to be considered in the planning stages as well as during the implementing stages of a CSR activity. The study recommends that inculcating employee engagement into the planning stages and implementing stages of CSR activities should be encouraged by organizations.