Analysing Corporate Social Responsibility and Employee Performance: A Case Study of GCB Bank PLC

Abstract

The study investigated the relationship between Corporate Social Responsibility (CSR) and employee performance at GCB Bank PLC in Ghana. Grounded in Excellence theory and Stakeholder theory, this mixed-methods study aims to contribute to the existing body of knowledge on CSR and employee performance. The study's objectives are threefold: (1) To ascertain the relationship between CSR and employee performance in Ghana, (2) To determine employees experience and perceived impact of CSR on their performance, and (3) To find out the specific challenges associated with GCB Bank PLC CSR practices on employee performance in Ghana. The quantitative findings, based on a survey of 100 employees, showed a positive correlation between CSR initiatives and employee job satisfaction (mean score: 4.05), motivation (mean score: 3.68), and perception of organizational values and work performance (mean score: 3.43). The qualitative findings, based on 10 in-depth interviews with employees, provided further insights into the impact of CSR on employee performance and the challenges associated with CSR practices. The study's findings contribute to the existing literature on CSR and employee performance, highlighting the importance of CSR initiatives in enhancing employee job satisfaction, motivation, and perception of organizational values and work performance. The study's recommendations, which include the establishment of an internal policy framework aligned with global CSR standards, have implications for organizational practice and policy.