Exploring the Role of Public Relations (PR) in Road Safety Campaigns Submitted

Abstract

The unparalleled rate of road accidents in Ghana and its casualty rate has a devastating impact on the population. To mitigate the devastating effects of road crashes, road safety management is required. This study aimed to shed light on the effects of road safety communication on road safety management, with perspectives from the National Road Safety Authority of Ghana. An analysis of the literature on PR's role in road safety campaigns showed that contact in the field of road safety plays an important role in reducing road accidents. Another finding of the study was that PR in light of the canker presented by road safety accident, the UN General Assembly admonished its members to prioritise 2011-2020 as the Decade of Action for Road Safety. This study did not collect data as a result of minimizing contact due to the COVID-19 pandemic. To verify the effectiveness of the role of PR in road safety campaigns in road safety management in Ghana, future researchers with an interest in the subject area should collect data.