Leveraging Community Radio for Climate Change Awareness and Adaptation in Rural Ghana: A Development Communication Perspective

Abstract

Climate change continues to affect rural Ghanaian communities, especially coastal areas like Ada, where flooding, sea-level rise, and saltwater intrusion disrupt livelihoods. Despite these risks, climate information does not always reach local people in forms they understand or trust. This study examined how Radio Ada, a community-based broadcaster, can be leveraged to improve climate change awareness and adaptation. The objectives were to explore how climate issues are communicated, assess participatory structures that support communication, and identify the challenges that shape this process. Guided by Participatory Communication Theory and a conceptual framework linking communication inputs, processes, outputs, and outcomes, the study used a qualitative research design. Semi-structured interviews were conducted with purposively selected staff, and data was analysed thematically. Findings show that Radio Ada integrates climate issues into everyday programming using local language, storytelling, and indigenous knowledge. Trust and strong cultural identity enhance audience engagement, while partnerships with agencies help strengthen content. However, limited resources, volunteer pressure, and the five-kilometre broadcast restriction hinder wider reach. The study concludes that community radio can significantly support climate adaptation when adequately resourced.