Examining the Role of Gender Stereotypes in Career Choices in Public Relations

Abstract

This study aimed to explore the impact of gender stereotypes on career progression, role assignment, and leadership opportunities in the public relations industry. The research was guided by Social Role Theory and Gender Schema Theory. Using a qualitative methodology, data were collected through interviews with 10 public relations professionals. The findings revealed that women are often assigned to nurturing roles, while men are given more visible and strategic tasks, affecting career advancement. The study highlighted the effectiveness of structured mentorship and leadership programs in addressing these barriers. Recommendations included implementing transparent promotion processes, mentorship for women, and gender-sensitive leadership development programs.