An Evaluation of Crisis Communication Practices in the Ghanaian Telecommunication Industry

Abstract

The research generally seeks to assess the crisis communication practices in selected telecommunication companies in Ghana. This study adopted a qualitative approach to social science research and used the explorative research design, which best suited the objective of seeking to evaluate the crisis communication practices in the Ghanaian telecommunication industry. A purposive sampling method was used and data was collected using the interview guide administered in English. The researcher proposed the of semi-structured interview guide to elicit relevant data. The use of a thematic analysis approach will help generate meanings useful to resolve the research objectives based on the transcriptions of the interviews.