Investigating the Role of Corporate Social Responsibility in Building a Positive Corporate Image

Abstract

This study set off to investigate the role of CSR in building a positive corporate image however specific objectives were set to determine whether CSR has an impact on building a positive corporate image, to find out the relevance of CSR to an organization and to ascertain the role(s) CSR plays in building a positive corporate image. By adopting a qualitative approach, the study was able to address the research questions raised. The findings of study indicate that the role of CSR in building a positive corporate image is significant and cannot be underestimated. The recommendation was then made that other researchers should envisage carrying on the mantle and exploring other studies from a PR perspective to help bridge the gap identified.