Examining the Evolution of Broadcast Production and Its Influence on Television Production: Perspectives from Ghana

Abstract

The study explored the challenges and opportunities faced by Ghanaian broadcast production houses in navigating technological evolution, assessed the effectiveness of regulatory frameworks governing digital broadcasting, and examined strategies for preserving cultural authenticity amidst globalization. Guided by the Diffusion of Innovation Theory and Media Evolution Theory, the research adopted a qualitative approach, collecting data through interviews with four participants from key production houses. The findings revealed significant technological advancements that enhanced content creation while imposing financial and operational challenges. Regulatory frameworks were found to promote ethical standards but lacked clarity in addressing digital platforms and over-the-top services. Strategies for cultural preservation included incorporating local traditions and languages into programming, while credibility was maintained through rigorous fact-checking and transparency. Recommendations included revising regulations to address digital platforms, fostering collaborations for cultural preservation, and investing in staff training to leverage emerging technologies. These measures aim to support Ghanaian broadcasters in adapting to a competitive global media environment while retaining cultural authenticity.