Head Teachers’ Communucation and Managerial Outcomes in Educational Institutions Using Digital Media

Abstract

The study examined head teachers’ communication and management outcomes using digital media at the Ga-Central Municipality of Ghana in the Greater Accra Region, Sowutuom to be precise. Using the qualitative research design, the purposive and convenience sampling methods were used to select the sample. The target population was head teachers from the Ga-Municipal especially from Sowutuom. The total population was 8 made up of 4 head teachers representing both private and public schools respectively. The instrument used for data collection was interview guide which served as a guide to facilitate the in-depth-interview. The Key findings generally indicates that digital media tools has improved head teachers’ communication practices in terms of speed, wider audience reach and rapid feedback in their daily interactions and engagements with stakeholders which foster collaboration to make informed decisions. These factors improved on the deficiencies of traditional media and enhance the communication and management outcomes of head teachers in educational institutions. The interview guide used for data collection was of two (2) sections comprised of demography, digital media and head teachers communication making a total of 10 questions. Responses of participants were transcribed and thematically analysed. Codes were generated from data sets recurring from the interviews. The findings revealed challenges including literacy in the use of these digital platforms, ease of escalation of sensitive issues, and resource constraints. The outcome of the study was used as a recommendation to school authorities and the Ghana Education Service (GES) to organise workshops to train heads of schools and teachers on the effective use of digital tools to enhance job performance. The study again recommends future research to be conducted involving participants across the country in other to be able to generalize the findings.