Assessing the Impact of Corporate Social Responsibility (CSR) on Sustainable Development - A Study of Mobile Web Ghana & Ghana Rubber Estate

Abstract

Corporate Social Responsibility, CSR has become one of the key avenues for companies and organisation to contribute directly to the development of the society or community they operate in. This research assessed the impact of these activities on the sustainable development of the various communities or publics at the receiving end of these gestures. Organisations have now tailored their CSR activities directly in line with the Sustainable Development Goals for a maximum impact in society. These activities do not only feed into the need of the communities but also the general need of the country to achieve a sustainable development that can help the next generation. The impact of CSR is great in Ghana as most companies use the platform to buy goodwill from the clients and the public as being the most valuable companies giving back to society and supporting their development. Most companies now tailor their CSR activities to suit the Sustainable Development Goals. Various companies have outlined social change and human capital development as some of the key determinant of these CSR activities. Giving back to society and growing ones brand in the community of operation still remain another central drive for these CSR activities. This shows that CSR activities are not just undertaken for the sake of it but rather it a well research area for companies to be able to meet the needs of the beneficiary communities. More companies are leveraging on the CSR to be seen as a good enterprise in society but most companies will have to position their CSR activities to fit the world plan that is the SDGs to the greater good of the whole world and not just the community.