Analysis Of AirtelTigo’s Shelter for Education Program on the Educational Development of Tupaa Basic School and Obeng Yaw Basic School

Abstract

Organisations such as the telecommunication companies, mining companies, manufacturing companies and others have introduced CSR activities into their yearly business plan. These activities are either genuinely to reduce the burden of beneficiaries or to create a good image for the organisation. Based on this, the researcher sought to analyse the impact of AirtelTigo’s “Shelter for Education” on the educational development of Tupaa Basic School and Obeng Yaw Basic School which are beneficiaries of the project. The research focused on one CSR programme of AirtelTigo Ghana that has had some impact on the educational development of rural communities that benefited from the programme. It was gathered that the CSR activity has had greater impact on educational development in the communities. However, the research revealed that there are greater benefits to organisations in undertaking CSR activities because stakeholders are attracted to people who do “good” in the community. Again CSR activities create a positive public image and reputation in the minds of stakeholders. The research also revealed that consumers factor their purchasing decisions on CSR activities carried out by organisations. Responses gathered from the respondents revealed that the AirtelTigo Shelter for Education programme has influenced some community members to port their mobile network to AirtelTigo.