The Interface Between Journalistic Professional Standard and Practice Among Selected FM Stations in Accra

Abstract

This study investigated the interface between journalistic professional standard and practice at FM stations in Accra, Ghana, focusing on Oman FM, Radio Gold, and Uniiq FM. Amidst Ghana's democratic growth since 1992, media freedom has thrived, yet recent concerns about press independence have emerged due to political and commercial pressures. Using qualitative methods, including interviews and content analysis, this research explored the best practices, challenges, and the impact of political affiliations on media content. The literature review delved into professional standards, ethical guidelines, and the role of regulatory bodies, integrating McQuail’s media accountability theory and Grunig’s Excellence Theory. It highlighted ongoing challenges such as economic constraints, media ownership influences, and the tension between journalistic ideals and practical constraints. The findings revealed that despite efforts to uphold ethical standards and professional identity, journalists at these FM stations face significant hurdles like tight deadlines, limited resources, and external pressures. Audience feedback shaped reporting practices but also presented with its challenges. The study contributed valuable insights into media reform and journalistic ethics in Ghana, emphasizing the need for supportive structures to bridge the gap between journalism ideals and practical realities.