Browsing by Author "Yeboah-Banin, Abena A."

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    Introduction to the Special Issue: Africa’s Digital Youth and Media and Information Literacy Competencies and Practices
    (Journal of Communications, Media & Society, 2022-12) Kwami, Janet; Yeboah-Banin, Abena A.
    Across Africa, young people are living digital lives that manifest in their growing uptake of digital resources and media for daily routines. Africa’s media landscape is changing rapidly and has been characterized by increased media access among the youth (Silver & Johnson, 2018; Commey, 2020; Boulianne & Theocharis, 2020). The re-democratization and media liberalization wave of the 1990s expanded media availability significantly, bringing particularly radio and TV close to young people. But perhaps the biggest catalyst to the growth in access to, and use of media among young people across the continent has been the significant expansion in internet access and its affordance of access to new media.
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    Linguistic Complexity and Second Language Advertising Audiences: Is There a Case for Linguistic Exclusion?
    (Journal of Communication Inquiry, 2017-10) Yeboah-Banin, Abena A.; Fosu, Modestus; Tsegah, Marian
    In many Anglophone developing countries, the language of most public service advertising is English, a language that is second rather than primary for audiences. Set in a dual-language context where English exists alongside several local languages, as means of interaction, this means that audiences must engage with messages in a language not necessarily preferred for conversation. In addition, messages are often carried on radio, a transient medium where meaning can be lost in the temporality of messages. This increases the task on audiences for processing messages, as the ability to understand most advertisements becomes contingent on their attainment of formal education. While this highlights the critical role of the English language in determining the effectiveness of public service advertisements among second language audiences, it remains understudied in media/communication scholarship. Using a textual analysis of two public service advertising campaigns in Ghana, the study unpacks the English used and examines the implications for audience comprehension.