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Faculty of Public Relations, Advertising & Integrated Marketing - Institute of Journalism

Permanent URI for this communityhttp://10.30.1.83:4000/handle/123456789/21

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  • 'Soli', News Reportage, News, Ghana  1
  • Acquisition  1
  • Africa  2
  • AI opportunities  1
  • AI risks  1
  • Artificial Intelligence  1
  • attractiveness  1
  • Bank Selection Preference, Customers, Kumasi Metropolis, Ghana, Finance  1
  • Bank, Savings Culture, Ghana, Finance  1
  • Banking reforms  1
  • Blockchain  1
  • Brand Elements  1
  • Brand Orientation, Brand Performance, SMEs, Social Media, Innovation Capabilities  1
  • Brand Personality  3
  • Branding  2
  • Branding Capabilities, SME Performance, Emerging Market, Brand Regulations  1
  • Branding Efforts, SME Performance, Empirical Investigation, Variations Across Firm Sizes, Business Sectors  1
  • Celebrity politicalendorsements  1
  • change management  1
  • communication management  1
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