Strategic Silence: Assessing The Effects On Stakeholder Relationship Management And Organizational Sustainability, A Comparative Analysis Of MTN Ghana And Telecel Ghana

Abstract

This paper, titled “Strategic silence; the effects on stakeholder relationship management and organizational sustainability, a comparative analysis of MTN Ghana and Telecel Ghana”, looks at the correlation between deliberate withholding of information and stakeholder relationship management and organizational sustainability. Thus, the relationship and the effects one variable have on the other, focusing on the telecommunication industry in Ghana, specifically MTN Ghana and Telecel Ghana, based on the gathered responses, perceptions and experiences of their external stakeholders. Thus, active users of both MTN Ghana and Telecel Ghana. Anchored in the stakeholder theory and the Relationship Management Theory, the study assesses how these telecommunications organizations blend the use of strategic silence and managing stakeholder relationship and its effects on the sustainability of the organization. This study utilized a quantitative approach of which data was collected by administering questionnaires to 240 active users of these telcos. The findings of the study reveal that; users of these telcos view strategic silence not as an inherently negative practice but a communication instrument whose effectiveness depends on balance with transparency.