The Use of Internet and Effective Communication in Corporate Institutions in Ghana: A Case of MTN Ghana

Abstract

This study explored how the Internet transforms communication within corporate institutions, focusing on MTN Ghana, a leading telecommunications company in West Africa. The study explores how internet-based tools impact communication efficiency and organizational effectiveness. The research employs a mixed-methods approach, combining qualitative methods like interviews, focus groups, and observations with quantitative analysis of communication metrics and employee and customer surveys. Findings showed that the internet-enabled tools like email, instant messaging, knowledge sharing, and customer experience at MTN Ghana are so insightful. This study also examines how MTN Ghana bridges the communication gap between the company and its customers, ensuring effective communication and enhancing customer satisfaction. The study also examines challenges such as digital literacy and information security. Conclusions will offer recommendations for optimizing internet-based communication strategies to enhance effectiveness and foster a culture of innovation and collaboration.