Exploring the Real-Life Impact of Social Media Activism on Social Change in Ghana

Abstract

The study explores the real-life impact of social media activism on social change. The study aims to discover the role of social media in grassroot Mobilisation for social change. The study further examines the role of social media platforms and social media activism on the formulation and implementation of social policy in Ghana. Finally, the study explored whether social media activism helped in achieving the desired results or goals of the organizers in seeking social change in Ghana It was discovered that, social media plays a significant role in the mobilisation and participation of the citizens in demanding for social change. It was also discovered that, social media activism has a real-life impact on policy formulation and implementation in Ghana. Finally, social media serves as an important tool for activist in their quest to demand lasting social change in Ghana. This study contributes to understanding the impact of social media activism in effecting positive social change.