Efficacy of Social Media in the Sensitization of People on Environmental Sanitation in Kasoa, Ghana

Abstract

The study set to examine the efficacy of social media on the sensitization of residents in Kasoa on Environmental Sanitation. The overarching objective of the study was to ascertain whether or not social media is a viable platform for educating and sensitizing residents in the above mentioned area, and by extension Ghanaians on healthy environmental practices. Three Communities within Kasoa were selected for the exercise. Both primary and secondary data were collected and critically analyzed to arrive at the findings. The study was descriptive in nature since its primary goal was to find out if social media was a viable platform for the sensitization of residents in Kasoa on environmental sanitation and waste management. Accordingly, the study employed a purely quantitative methodology in the collection of data. It was found that social media was indeed an essential modern-day communication instrument that could be employed by all and sundry to effectively and efficiently sensitize the general public on issues affecting environmental sanitation and sustainability. The results could be overwhelming if properly utilized in any field of human interest for the benefit of society.