Exploring Political Public Relations Strategies in Public Policy Implementation in Ghana: A Case of One District One Factory

Abstract

This dissertation focuses on the strategic significance of Political Public Relations in shaping the implementation of Public Policies in Ghana. The study was conducted on the topic; Exploring Political Public Relations strategies in Public Policy Implementation in Ghana: A Case of One District One Factory Policy. The study is comprised of several chapters that delve into the history and impact of Political Public Relations (PPR) in the formulation and implementation of public policies across the globe. PPR has emerged as a vital aspect of contemporary society, with its influence being felt across various sectors such as corporations, governmental agencies, and non-governmental organizations. In today's world, political organizations need to establish a strong connection with the public to gain support for their agendas and goals. Discussions surrounding the role, strategies and performance of PR in the context of political affairs typically emphasize two key areas; the adoption of PR practice and the use of its strategies by governments in political processes. This dissertation explores the practice of PPR in Ghana, with a particular focus on its strategies and impact in public policy implementation taken into account, 1D1F policy. Furthermore, it has analyzed the strategic role of Public Relations in the various ministries and agencies of government directly or indirectly involved in the implementation of 1D1F policy, as the practice of PPR can help create a stronger relationship of the state government and its citizens in order to support in building nation through effective policies. The researcher used the Stakeholder theory and Integrated Implementation Model and employed the qualitative method of research for the study. The study discovered that PPR is not conceptualised in the context of partisan politics and the understanding of its role is very low. The study further revealed that PPR strategies were not fully utilised in the 1D1F implementation. The study again revealed among others that both PR and Policy experts believed that the strategies used were poor and not effective. The study therefore recommends that PPR strategies should be look at holistically in relation to PPI. Finally, the study recommends that the proposed framework should be considered in PPI.