Assessing the Role of Communication in Winning Election in an Orphan Constituency - A Case Study of Upper Manya

Abstract

The ability to establish a common understanding in every setting begins with effective communication. In view of this, leaders must not just only create accurate ideas, they must also be able to put them out so others can adopt them. Successful leadership mainly relies on a person’s ability to communicate information, policies, ideas and perspectives to others (National Democratic Institute, 2013). Effective communication is therefore very imperative for the development and growth ranging from social, political, religious, cultural and even family life (Nebo, Nwankwo, & Okonkwo, 2015). Effective communication helps leaders to perform the basic task of planning, organizing, motivating and controlling. Effective communication is very important in two main respects to those who would wield political power: it is effective communication which elects men to the nation's offices, and it is effective communication which enables men to exercise control over the direction and activity of the government and to incorporate certain opinions and preferences in the policies and laws of the land (Alexander, 1996). For instance, in this COVID-19 era, the President of the Republic of Ghana has adopted communication as an effective medium to pass out vital information to the general public. It can be said that, nothing can be achieved, unless it is effectively communicated (Shonubi & Akintaro, 2016).